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Certified B Corp

Commited since 2021

Näak official UTMB technical partner

Our commitment to bring the most efficient
and sustainable fuel to the trail runners.

PRIVACY POLICY

Näak Inc. (“Näak,” “we,” “our,” or “us”) is committed to protecting your privacy and complying with all applicable data protection laws, including the General Data Protection Regulation (GDPR), Canadian privacy laws such as the Personal Information Protection and Electronic Documents Act (PIPEDA) and U.S. data privacy laws.

This Privacy Policy explains what personal data we collect, how we use it, how we secure it, and what rights you have.

Scope of This Policy

This Policy applies to personal data collected when you:

  • Use our websitewww.naak.com

  • Purchase or use our products or services

  • Participate in events, promotions, or marketing campaigns

  • Communicate or interact with us, including customer support

Where required by applicable law, we will seek your explicit consent for data processing via opt-in checkboxes, settings, or clear actions indicating consent.

What We Collect

a. Information You Provide

We collect personal data you provide directly, such as:

  • Contact information: name, email, address, phone number

  • Account credentials: username, password

  • Purchase information: payment details, billing/shipping address

  • Preferences and feedback

  • Marketing opt-in/opt-out choices

  • Information about third-party recipients (e.g. gift recipients)

b. Technical Data

Automatically collected when you use our services:

  • IP address and browser type

  • Device identifiers

  • Cookies and browsing behavior

  • Location (based on IP)

  • Access times and usage patterns

c. Data from Third Parties

We may receive personal data from third parties such as:

  • Advertising partners

  • Mailing list vendors (with appropriate consent)

  • Public databases

  • Credit check or fraud prevention providers (if applicable)

How We Use Your Personal Data

Näak processes personal data for the following purposes:

a. Service Delivery

To provide the products or services you request, including:

  • Processing orders and payments

  • Account creation and management

  • Customer service and support

b. Marketing and Communications

  • Sending product updates, promotions, and offers (only with your consent)

  • Newsletter subscriptions

  • Customer satisfaction surveys

c. Product and Service Improvement

  • Analyzing usage to improve our offerings

  • Personalizing your experience

  • Recommending relevant products or content

d. Legal Compliance and Legitimate Interests

  • Detecting and preventing fraud or abuse

  • Enforcing our terms and policies

  • Complying with legal obligations

Profiling and Personalization

We may use your data to create user profiles for:

  • Personalized marketing and recommendations

  • Segmenting customers based on preferences or purchase history

We never make decisions based solely on automated processing that produce legal or similarly significant effects unless required to fulfill a contract or as otherwise authorized by law.

Legal Basis for Processing

We process your data based on:

  • Your consent

  • The performance of a contract

  • Legal obligations

  • Our legitimate interests (e.g., improving our services, preventing fraud)

Sharing Your Information

We only share your personal data with:

  • Service providers (e.g., logistics, payment, marketing, hosting)

  • Legal or regulatory authorities when required by law

  • Advisors, acquirers, or partners in the context of mergers or restructuring

Service providers are contractually required to protect your data and use it solely for the purpose agreed upon with Näak.

International Transfers

Your personal data may be transferred outside of your country, including to countries outside the EEA or Canada. In such cases, we ensure adequate protection through:

  • Standard Contractual Clauses (SCCs) approved by the European Commission

  • Adequacy decisions

  • Other appropriate legal safeguards


Data Concerning Minors

Our services are not intended for individuals under the legal age of majority. We do not knowingly collect data from minors without parental consent. If you believe we have collected such data, please contact us to request deletion.

Data Accuracy and Retention

We strive to maintain accurate, up-to-date personal data. You are encouraged to update your information through your account or by contacting us.

We retain personal data only as long as necessary for the purposes stated in this Policy, or as required by law (e.g., tax or accounting rules).

Data Security

Näak implements appropriate technical and organizational measures to safeguard your personal data from unauthorized access, use, disclosure, alteration, or destruction.

Näak is fully committed to protecting your personal data. In accordance with Article 32 of the General Data Protection Regulation (GDPR), we implement appropriate technical and organizational measures to ensure a level of security appropriate to the risk associated with processing your personal data.

Security Principles We Follow:

  • Confidentiality: Only authorized personnel have access to your data.

  • Integrity: We ensure your data is not altered or tampered with during storage or transfer.

  • Availability: Your data is accessible only to authorized systems and people when needed.

  • Resilience: Our infrastructure is designed to handle disruption while maintaining service continuity.

Data Protection by Design and by Default (GDPR Article 25)

Näak ensures that privacy and data protection are considered throughout the entire lifecycle of our products and services, from concept and development to deployment and maintenance.

We only collect the minimum necessary personal data and ensure that default settings favor privacy, such as limiting visibility or retention of data unless otherwise required by law or contract.

In the event of a personal data breach likely to result in a risk to your rights and freedoms, we will notify the relevant supervisory authority within 72 hours and inform affected individuals without undue delay, as required by law.

Your Rights

Under the GDPR and Canadian privacy laws, you have the following rights:

  • Access your personal data

  • Rectify or update inaccurate data

  • Erase your data ("right to be forgotten")

  • Restrict or object to processing

  • Withdraw your consent at any time

  • Receive your data in a portable format

  • Lodge a complaint with a data protection authority

To exercise these rights, please contact us at hello@naak.com. We may ask for verification of your identity before processing your request.

Cookies

We use cookies and similar technologies for:

  • Website functionality

  • Analytics

  • Marketing personalization

You can manage cookie settings via your browser or consent tool on our website. See our Cookie Policy for full details.

Complaints

If you believe your personal data has been processed in violation of applicable law, you have the right to lodge a complaint with:

  • The Office of the Privacy Commissioner of Canada (OPC), or

  • Your local EU/EEA data protection authority

Changes to This Policy

We may update this Privacy Policy periodically. If any material changes are made, we will notify you by email or through a notice on our website. Continued use of our services after updates indicates your agreement to the new terms.

Contact Us

For any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact:

Naak Inc.
Montréal, Québec, Canada
hello@naak.com

Last update: 10 September 2024.

 

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